Trade Site Guide
The definitive directory of global e-commerce and retail platforms.
North America
Amazon
Global leader in retail, logistics, and cloud.
General
eBay
Leading global marketplace for new and used goods.
Marketplace
Walmart
World's largest brick-and-mortar and online retailer.
Retail
Etsy
Specializing in handmade, vintage, and craft supplies.
Creative
Target
General merchandise and trendy essentials.
Retail
Costco
Membership-only wholesale warehouse club.
Wholesale
Home Depot
Home improvement and construction products.
Home
Best Buy
Leading consumer electronics retailer.
Electronics
Mainland China
淘宝 (Taobao)
The dominant C2C online shopping destination.
C2C Marketplace
天猫 (Tmall)
Premium B2C platform for global and local brands.
B2C Retail
京东 (JD.com)
Renowned for high-speed delivery and electronics.
B2C Retail
拼多多 (Pinduoduo)
Innovator in group buying and social commerce.
Social Commerce
阿里巴巴 (1688)
Leading wholesale and industrial supply site.
B2B Wholesale
抖音电商 (Douyin)
Trend-setting livestreaming and short-video shop.
Live Shop
小红书 (Little Red Book)
Community-driven lifestyle and fashion commerce.
Social Blog
拼多多海外版 (Temu)
Global value marketplace with direct-from-China.
Global Value
International Markets (EU, Asia, LATAM)
Zalando
Leading European fashion platform.
Fashion (EU)
Mercado Libre
Latin America's top e-commerce ecosystem.
Marketplace (LATAM)
Rakuten
Japan's largest online shopping mall.
General (JP)
Shopee
Dominant mobile marketplace in SE Asia.
General (SEA)
Allegro
Poland's most popular shopping destination.
General (PL)
Noon
Premier shopping platform for the Middle East.
General (MEA)